Last week, we left off with three critical questions regarding promotional data. 1. Demand Planning systems are not built to capture...

Typically, a promotion runs for a week or less, and two types of data points are captured during the promotional event. 1. Shipment data...

I have a question for my peers in the CPG or Retail industries. How many of your organizations collect, maintain and use promotional...

In the past two posts, I spoke of: The importance of change management for technological implementations. Analytics/data storytelling...